Leaping Bunny Interivew
This month, we are super excited to interview Spencer Angeltvedt, the founder of recently certified Lōa Skin Care. Read below to learn more about the company and its signature product, Miracle Oil. Also be sure to check out our review of the Miracle Oil on the Leaping Bunny blog now.
- What was the inspiration behind the creation of Lōa Skincare?
My inspiration actually began in high school. I was addicted to synthetic lip balms, and relied on them to give me relief from my dry, cracked skin. Of course, I eventually clued on to the fact that they were making the condition on my lips worse, which prompted me to find an alternative. After researching all of the toxic chemicals I was applying to my skin, I started creating my own lip balms using only natural ingredients. I was so impressed with the results, I continued on with this newfound passion by learning more and more about skin health and holistic nutrition. Some might even say I became a little bit obsessed. This ultimately brought me to a point where I knew I had solutions to common skin problems that could really help people.
- What is the story behind the company's name?
I wanted a name that represented our connection to Earth. In Western society, we have strayed so far from nature and our ancestral roots to the point where we now rely on pharmaceutical drugs to treat our health problems. I brainstormed and came up with Lōa which stands for land, ocean, and air. It's meant to be a healthy escape from synthetic and environmentally destructive ingredients.
- Tell us about your product Miracle Oil? What makes it so special?
Miracle Oil is a potent anti-inflammatory moisturizer. It was created to help bring relief to those who suffer from inflammatory conditions such as acne, eczema, and psoriasis. What I have discovered over the years is that these conditions (among others) usually have something in common: an omega-6 essential fatty acid deficiency. Yes, fatty acids aren't just good for your brain! This is why half of Miracle Oil is made up of evening primrose oil, it's packed full of omega-6, and has been shown in numerous studies to significantly improve these conditions. Miracle Oil is also infused with 10 nutrient-dense herbs to calm irritated skin and bring it back to a state of balance. It's 100% vegan and made with only organic and non-GMO ingredients.
- Are all of your products vegan?
Absolutely. I'm vegan myself, and would never use any animal-derivatives in my products.
- What do you think makes Lōa Skincare and its products different from other similar companies?
I would have to say the biggest difference is ethics in terms of transparency and product cost. I think just about everyone has noticed how expensive certain types of natural and organic cosmetic products can be. For example, doing a quick Google search you'll find a multitude of brands that have the word organic in their name, and claim that their products are natural and made with organic ingredients. But, when looking at the actual ingredient list, they're usually made up of mostly water. Lotions, which are nearly impossible to find organic, are made up of 70-80% water. On top of that, if a brand is marketing their product as containing an ingredient like olive oil, for all you know the olive oil could consist of less than 2% of the whole formula! You literally could be spending $20 on a container of water with some synthetic and natural ingredients mixed into it. If you've ever noticed your skin still getting dry after using a moisturizer, this is why. The constant greenwashing and price markups in the industry is very sad. This is what I mean by ethics, I'm not in business to sell people expensive water or something that isn't what I say it is, but rather affordable products with ingredients that speak for themselves.
- What has been the most rewarding part of creating Lōa?
As cliché as it sounds, I get so giddy every time someone comes back to me with feedback. Even before launching, just seeing, first-hand, the improvements Miracle Oil made in not only people's skin, but their lives was so incredible. I would have never started a business doing something I didn't absolutely love and feel passionate about.
- Why is being Leaping Bunny certified important to you?
I was extremely happy when Lōa became Leaping Bunny certified because it's really in line with who I am. I'm always advocating animal rights, not as a preacher, but as an educator. I know Leaping Bunny is an amazing organization, the logo is so widespread now and has obviously got people thinking in a more progressive way. I'm a firm believer that people can change the world with their lifestyle choices, and I wanted Lōa to be a part of this movement.
- What is something unique about Lōa that others may not know?
I don't think a lot of people know that we're actually based just outside of Vancouver, Canada. We try to support local businesses as much as we can, so we purchase all of our packaging materials and glass bottles here.